“Craig Ward is somewhat of a genius. For many years he’s been pushing type in directions never seen before, and his work has since spawned many imitations. From the Creative Review cover he grew in an immunology lab using pollen cells (!) to his chalkdust work for P&G’s Olympic Campaign, his progressive work always has a narrative.
It’s not type for the sake of type, it’s type as art. We can’t wait to see what he does next.”
– from a piece on typographical trends of 2012 on creativebloq.com