From a really nice piece on human attraction to the beautiful in the New York Times:

“We think of great design as art, not science, a mysterious gift from the gods, not something that results just from diligent and informed study. But if every designer understood more about the mathematics of attraction, the mechanics of affection, all design — from houses to cellphones to offices and cars — could both look good and be good for you.”

Read the entire piece here.

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