“The life of a designer is a life of fight, to fight against the ugliness. Just like a doctor fights against disease. For us, visual disease is what we have all around, and what we try to do is to cure it somehow with design, by eliminating, as much as possible, the people who make it. Not physically, but at least limiting their possibility of polluting the world. It’s a mission. Is it arrogant? Perhaps. Is it pretension? Perhaps. But so is every other field. You find the same attitude in music; you find the same attitude in literature; you find it in any kind of art, and in architecture. There’s a continuous fight against ugliness, a continuous fight against noise instead of music.”

– Massimo Vignelli
from an interview with Gary Hustwit in Helvetica/Objectifed/Urbanized: The Complete Interviews, as posted on fastcodesign.com